THE TERRY EDIT



K-Beauty Intelligence & Showcase Media

What is The Terry Edit? 


Moving far beyond conventional beauty reviews, The Terry Edit is an independent K-Beauty intelligence media platform focused on deep formulation science and market viability.

We publish institutional-grade Analysis Reports and deliver actionable, data-driven insights across Substack, YouTube, and Instagram—connecting directly with global decision-makers and high-intent skincare consumers.


  • Substack: We publish The Terry Edit's Analysis Reports (IM) weekly via newsletter. (Week 1: Teaser / Week 2: Full Report)

  • YouTube: We upload weekly vlogs focused on skincare and self-care, including behind-the-scenes glimpses into our editor's IM creation process.

  • Instagram: We deliver core IM highlights through bite-sized carousel cards and Reels, offering instant visual breakdowns of our product analyses.


Analysis Report

/Information Memorandum/

The Terry Edit has established objective criteria for cosmetic analysis. Each report combines our editor's two-week real-world testing results with detailed assessments of ingredients, efficacy, texture, application methods, market sentiment, and tailored recommendations by skin type.

Unlike conventional reviews, we do not rate products as simply "good or bad" or assign arbitrary rankings. Instead, we focus on identifying precisely which skin types and skin concerns will benefit the most from the formulation.

All full reports are published and distributed entirely for free via our Substack newsletter.


Below are selected pages from the IM to provide an overview.

THE TERRY EDIT


K-Beauty Intelligence & Showcase Media

What is The Terry Edit? 


Moving far beyond conventional beauty reviews, The Terry Edit is an independent K-Beauty intelligence media platform focused on deep formulation science and market viability.

We publish professional Analysis Reports (Information Memorandum) and deliver actionable, data-driven insights across Substack, YouTube, and Instagram—connecting directly with global decision-makers and high-intent skincare consumers.

  • Substack: We publish The Terry Edit's Analysis Reports (IM) weekly via newsletter. (Week 1: Teaser / Week 2: Full Report)

  • YouTube: We upload weekly vlogs focused on skincare and self-care, including behind-the-scenes glimpses into our editor's IM creation process.

  • Instagram: We deliver core IM highlights through bite-sized carousel cards and Reels, offering instant visual breakdowns of our product analyses.


Who We Serve &

What We Deliver

01

For Global B2B Buyers & Skincare Enthusiasts


"Cutting through marketing hype, delivering objective and data-driven clarity to eliminate guesswork in sourcing and consumption." 


02

For K-Beauty Brands


"Elevating brand value and amplifying product visibility across global markets through objective data analysis and media reach. " 


For Brand Inquiries

PARTNER WITH US


For brand inquiries regarding The Terry Edit, please contact via email.


welcome@naughtychoice.kr 

Company: NAUGHTY CHOICE   |   CEO: TERRY KIM   |   Business Registration No.: 850-35-01347

Address: A-301, Sangil Building, 35 Seongnam-ro, Seo-gu, Incheon

Office: +82-32-577-3320

E-mail: welcome@naughtychoice.kr

Copyright ⓒ 2024 by Naughty Choice. All rights reserved.

Company: NAUGHTY CHOICE   |  CEO: TERRY KIM

Business Registration No.: 850-35-01347

Address: A-301, Sangil Building, 35 Seongnam-ro, Seo-gu, Incheon, South Korea

Office: +82-32-577-3320

E-mail: welcome@naughtychoice.kr

Copyright ⓒ 2024 by Naughty Choice. All rights reserved.